Most people don’t think twice about the words they use, but the truth is, words shape our world. They're not just descriptors. They’re creators. When someone says, “You’re hired” or “You’re fired,” they’re not just describing a situation—they’re creating a new reality. The phrase “I now pronounce you husband and wife” doesn’t reflect a relationship—it forms one. That’s how powerful language is. Even in the Bible, it says, "In the beginning was the Word." The very foundation of creation starts with language. Words are that powerful.
Philosophers like John Searle and Fernando Flores got it. They understood that words aren’t just passive tools we use to describe the world—they actively create the world. When we speak, we’re doing more than talking. We’re building the future with every sentence.
Now, think about the language we use at work. Specifically, in recruitment and professional services—a world I know well. Words like “human resources” are a relic of an industrial past, where people were seen as cogs in a machine. “Head-hunting”? Even worse. That language reflects a transactional, outdated way of thinking about talent. It doesn’t just describe how we treat people; it informs how we treat them.
What if we changed that? What if the words we used matched the future we want to build? We don’t need "resources." We need talent, creativity, and energy. We don’t "hunt heads." We build teams. This isn’t just semantics—it’s how we shift the narrative, the culture, the work we do.
And speaking of shifting narratives, it’s time to rethink how professional services and managed service providers are viewed. “Suppliers.” Really? That word reduces us to a one-sided transaction, where companies receive and service providers deliver. But the best partnerships aren’t built on transactions—they’re built on collaboration. Service companies should be seen as partners—invested in your success, not just delivering a service. It’s a relationship that goes both ways, where both parties grow together.
But here’s the kicker—changing our language isn’t hard. It’s a choice. It’s about being intentional. When we start using words that reflect respect, possibility, and collaboration, we stop thinking about people as resources and start thinking about them as partners. It shifts the conversation from what we can get to what we can create together. And that small change in language? It leads to a big change in culture.
So, what does this mean for you? It means you can start today. Pay attention to the words you’re using. Are they shaping the future you want, or are they holding you back in an outdated mindset? The power to change the way your organization thinks, hires, and grows is already in your hands—or rather, in your words. And once you start using them with intention, the impact will be impossible to ignore.
